A company profile is one of the most important parts of any developing business. The company profile allows you to advertise details of your services, goals, and experience to potential customers, and is responsible for creating a good first impression on interested parties. A company profile can be used on web sites or in printed business directories to help give potential clients a better idea of the kind of company you run; thus, a company profile can be an important form of advertisement. While the format for company profiles is rather open-ended, you'll want to ensure that you offer many details in a succinct fashion.
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Include important basic information like your business phone number, e-mail address, fax number and company hours. These are some of the most valuable parts of the profile, so be certain they are presented factually and professionally.
Include your physical address, and make sure that this will be a permanent location for your company. You may want to test directions from large residential areas using Google Maps, or GPS navigation to be certain that there are no errors in the routes given. If you detect a bad route, you may want to consider including a short section offering directions to your location.
Offer a very concise business history, no more than 150 words, to give more character to your profile. You may also want to use this space to discuss your company philosophy, touch on future ventures, or contrast yourself to other similar businesses. Add your pitch. Why are you better than the rest?
Write concise biographies for key members of the company. This includes the CEO and head specialists. Talk about their business experience, educational background and personality. Use this space to create a personable image of some of the people behind the company, and be sure to touch on any great achievements that staff members have accomplished during their tenure with the company.
Proofread and arrange your text so that it is pleasing to the eye and easy to understand. Be sure to include all the important basic contact information at the beginning of the document, as you cannot ensure that every potential customer will read the entire profile.
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