A flyer can be an effective promotional tool for anyone wishing to publicise an event. First and foremost, a flyer must attract the reader's attention or it won't get read. It needs to pique their attention with either words or graphics to incite their action. Adobe Photoshop is a graphics imaging program that has powerful photo-editing and type capabilities. Utilising tools, layers and edits, the user can create a professional-level flyer for printing or publicising on the web.
- Skill level:
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Things you need
- Adobe Photoshop
- Photographs or graphics
Decide on the images you will use on your flyer. Think about the most important concept or idea you are trying to convey. If you are advertising a play, use photos of the sets or actors, if possible. Look through photographs or digital images on your computer, or download free clip art from the Internet. Write the headline and copy points that will detail the information you are announcing, including contact information.
Double-click on the Photoshop icon in the dock, or choose Photoshop from the "Start" menu to open the program. From the "File" menu, select "New" to open a new document. Select a high resolution for your document size to ensure sharp image and text. 300 dpi, or dots per image, is a standard size for good quality. Name your file, and change "Width" to 8 1/2 inches and "Height" to 11 inches; click "OK."
Open your photograph or image you selected in Step 1. Copy and paste the image in the background of the document, or click-drag the image to the document. This will be your main image. Choose a clean and simple image; clutter is hard to read. Locate "Select" from the file menu to select the image to edit. Select "Image" from the file menu to adjust the colour, tone, brightness, size or crop. You can also rotate your image from this menu. Save your document frequently after making selections and edits.
Locate "Window" in the Photoshop menu, pulling down to "Layers" to create a new layer for your text. Select the "T" icon from the Tool Bar. Click the cursor on your document and begin to type the copy and headline you created in Step 1, or paste the text from a word processing document if you have created a text file. Place an attention-grabbing headline in the upper third of the page. Highlight your text after typing it. Locate "Window" from the menu, pulling down to "Character" to bring up the type menu. Select a typeface that is compatible with your concept. Choose a large size for the headline. Place or type your body copy by clicking again on the document; a new layer for that type will be created. Choose an appropriate size for the body text, such as 14-16 point type.
Edit and reposition your photos or type elements as needed. Select "File" from the menu, then pull down to "Save" and save your document. From the "Layers" menu, choose "Flatten Image" to compress the elements on one layer and make the document a more manageable size. Save this file as either a "TIFF" format or "JPEG" if you will print this yourself on your home printer. Save it as a "PDF" and copy it to a disk if you are having it printed at a copy shop.
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