No one's going to know about your event, business or fundraiser if you don't do everything you can to get the word out. Flyers are a good way to get information to the public, whether you want to announce a new pizza shop or advertise an upcoming bluegrass festival. Distributing flyers needs to be done legally and safely with a well-defined approach in order to get positive results.
- Skill level:
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Determine your market. If you're advertising babysitting services, you'll want to approach adults and places where adults with babies congregrate. If you're trying to spread the word about your metal band's upcoming show, visit places where metal fans might go, such as other metal shows and music venues.
Print up your flyers in a variety of sizes, from 11-by-14 poster size to smaller handbills. This will allow you to post your large flyers on telephone poles and such and hand out your smaller flyers.
Visit places where your people in your targeted market go. Ask permission before posting a flyer on any establishment's notice boards or taping them to walls or windows. Consider high-traffic locations like supermarkets, laundromats, student unions and coffee shops. With permission, leave a small stack of flyers at these places for people to grab.
Pass out flyers to everyone you think might be interested. Be sure you approach pedestrians in a public area and that you don't block anyone's way. Don't be afraid to approach people, as they're probably more shy about getting the flyer than you are about handing it out. Answer any questions about the information presented on your flyer.
Drop flyers off on doorsteps and in mail slots if your flyer is applicable to the area. If you're trying to advertise a local festival or your restaurant's new delivery service, for example, this is a good approach.
Keep up your distribution efforts for as long as possible. You might reach someone you didn't the first time. If your flyer gets torn down, put a new one up.
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