A comment, or testimonial, Web page is an electronic representation of your customers' experience with the products and/or service that your organisation offers. For example, if you are a Web designer, it helps potential clients to see a listing of recommendations so that they know your designs are well received and that you can do the job that they require. As you gain customers, you can create your own comment/testimonial page for your website and ensure the continued success of your business.
- Skill level:
- Moderately Easy
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Things you need
- HTML text editor
- Web server
Contact your past, satisfied customers and ask if they can provide a testimonial about working with your business, which may include why they chose your product or service and how this met their needs. In your request, specify that you plan to post the comments on your Web page so that you get their permission to use the feedback, and ask if you can include their full name or if they just want their initials used in your post. Generally, comments that are one or two sentences long will suffice.
Launch an HTML text editor, such as CoffeeCup or Dreamweaver, and make a new page or open an existing one.
Type in a page title that includes the words "Customer Comments" or "Customer Testimonials" and enter your customer comments from Step 1 below this heading. Enclose the feedback between quotation marks to show your viewers that the content is a direct quote from your client and that you are not paraphrasing.
Enter your client's full name (if given permission), or just the initials, directly below the testimonial entry. Further, you can add other relevant information like the person's city and/or state, job title, company name or website as applicable.
Hit the "Return" or "Enter" key twice to create a double space and then add your remaining comments by using the instructions in Steps 3 and 4.
Save your Web page and place your file on your Web server in the same folder or directory that you use to store your other files.
Tips and warnings
- You can also use customer comments/testimonials on your marketing materials, such as flyers or brochures, to ensure that more people see them.
- Always thank your customers after they provide the information you request so that they know you appreciate their time.
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