A profile or "About Me/Us" page is an important part of your blog or professional website. It allows the reader to get a sense of who you are, what you do, why you do it, and what your credentials are. The profile page is where you can make a connection with your customers, clients, and readers. You spend lots of time making your web page look good. Now make your profile page just as good as the rest of your site.
Set goals. Decide what you want to get out of your profile page. You may want to increase sales, clients, or readership. It all depends on what kind of web page you have. What are you trying to accomplish? The answer to this question will guide the rest of your writing.
Outline before you write. Making an outline is a good way to arrange information before writing. It also allows you to make sure you address everything you need to in your profile page.
Tell your story. Give some background about how you got into the business that you're in, even if it's something like a personal blog. Let people know why you are passionate about what you do or what you write about. Give examples from your personal and professional life that have led you to where you are.
Make a connection with the reader. Let the readers know why they are important in whatever it is you do. Talk about your readers and the role you wish to have in their lives or businesses. This is especially important for a personal website seeking to attract a broader readership. If you have a business website, the emphasis should be on the professional aspects. However, you may still want to connect with your customers and clients on a personal level.
Explain your qualifications. In addition to your interest and background, people visiting your web page are going to want to know why you are qualified in your field. Make sure to mention professional experience, academic background, and any professional certifications or recognitions you may have received.
Proofread before you publish. Make sure that there are no typos, misspellings, or formatting errors. Even small mistakes can make you look unprofessional. Have someone else proofread your work as well.
Use a photo. In the Internet age, having a picture of yourself increases the personal connection between you and your customers, clients, and readers. Take a professional-looking head shot for use on your profile page.