Clothing alterations can be a lucrative service for those with sewing skills, as many people require minor adjustments to their garments. Examples of alterations include replacing buttons, hemming the length on a pair of trousers or dress and replacing zippers. This service can be performed out of one's home or within an existing business, such as a dry cleaner.
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Team Up With Existing Businesses
Dry cleaners, uniform retailers and clothing stores all benefit from being able to advertise alterations as an available service to their customers. This work can then be outsourced from their location to an alterations service provider. An up-and-coming alterations business could potentially secure regular work from clothing retailers and dry cleaners while building their own established client base. It also creates the opportunity for growth and to become more experienced in specific mending tasks.
Give Back to the Community
An alterations business can find personal reward as well as a steady income by providing discounted pricing to members of the community who are required to wear uniforms that will inevitably need maintenance, such as police officers and related personnel. Schools with uniform policies or athletic programs will appreciate a special discount, or a policy where a certain percentage of sales are donated back to the school. Fostering a sense of community is important for a growing business.
Reach Out To Professionals
Professionals who wear suits and other business attire may find it difficult to get out of the office to have their garments mended, and an alterations business can capitalise on their lack of time by making appointments flexible and easy. Extending weekday hours, offering a pickup and drop-off service, and meeting a customer at her office during lunch hours can all be ways to build customer loyalty while increasing the bottom line.
Find a Niche
While a well-rounded alterations business can tap into a number of markets, narrowing the focus to a few key garments can also help to establish the business as an expert in a specific field. Specialising in bridal garments, pageant wear or men's garments can create a robust referral program and make advertising efforts more concise and focused. Establishing the needs of the market within a geographic location and its demographics is key.
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