Window displays are a means for stores to show their wares in clever and attractive settings. Crowds love to pass by an interesting window display and a good one will get people to stop and perhaps buy what they see. One popular way to design a window display is to incorporate props. Here are some steps to help you add props to your display.
- Skill level:
Focus on seasonal themes with props. Wintertime is a great time to dress mannequins in coats and hats and arrange them around a snowman. Summer is a perfect setting for beach balls and beach chairs. Enhance spring fashions with a bicycle and some plastic flowers. Autumn's sweaters and jackets could use a sprinkle of dried leaves and a football.
Use props that highlight the function of clothing. If you think a particular line is good for dancing, make your window display look like a nightclub with a chandelier and streamers. If you are focusing on athletic wear, incorporate the related sports gear.
Get artistic with the props. Many hip and cutting edge stores use their window displays to challenge passers by and attract a certain clientele. Create a work of art that uses symbolism and narrative to tell a store in your window. Don't give people an easy answer--create an aura of mystery for your shop.
Create an action scene for your mannequins to perform. For example, to display a casual line of summer clothes, set up a barbecue complete with a grill, fake food and a picnic bench.
Be resourceful with whatever you have around. Some of the best window displays are improvised. Don't see your lack of props as an obstacle; see it as a creative challenge.