How to identify goals for a beauty salon business plan

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How to identify goals for a beauty salon business plan
Identify Goals for a Beauty Salon Business Plan

Attracting clients for hair-stylists challenges even the most astute business owners. Learning how to identify goals for a beauty salon business plan proves equally demanding. Comb through the details of running a successful beauty salon by first pinpointing goals to move the business forward.

Skill level:


  1. 1

    Incorporate personal values into the business plan. Identify a list of individual attributes and weave them into the salon philosophy. Write a mission statement that aligns with those values before setting any goals.

  2. 2

    Visualize the beauty salon's long-term success. Think about how prosperity looks and what needs to happen to develop the vision. For instance, if the owner envisions a business that includes massage therapy then hiring a masseur becomes one of the goals.

  3. 3

    Determine who will manage the salon such as a board of directors or a management team. Draft a job description for each person and write down individual roles. Invest in legal counsel and an accountant. Develop policies and procedures. Put all of this into the business plan.

  4. 4

    Outline the salon's main objectives. Consider start-up costs, licensing, advertising, competitors and marketing. Consult with people who own other beauty salons or possess knowledge about a similar industry. Press them for best practices and examples of challenges. Learn from their success and failures.

  5. 5

    Develop an organizational structure that includes personnel. Explore the benefits of establishing a code of ethics. Figure out the salon's location, layout and hours of operation. Think about any other necessities such as product pricing and put them into the plan. Operate a successful beauty salon by defining goals that bolster the business.

Tips and warnings

  • Search the Internet for samples of beauty salon business plans and develop goals according to those models.

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