All businesses require some form of marketing and advertising. For the self-employed handyman, constantly advertising your services is particularly important. Running a successful handyman business would be impossible without a good marketing and advertising strategy in place. You will rely mainly upon new customers to keep you in business. While there are times where you will gain repeat business, mostly you will be working for new clients every week. In order to gain new clients, you need to ensure your services are constantly in the limelight.
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Use your van to advertise your services. Having your company name and telephone number printed on your van will help you attract customers who may not have otherwise heard about your services. Ideally you should have a sign on the sides and the back of the vehicle. Think about the amount of times you get stuck behind a van when you're out on the road and read what's written on the van. Somebody who needs to find a handyman could be stuck behind you. If they can see your sign, then they can take down your details and give you a call.
Make use of the media. This is perhaps the most underused advertising strategy available to small businesses. A self-employed handyman may feel that their business isn't newsworthy enough to be featured in the local newspaper. However, if you can come up with an interesting story about your business, you could land yourself an interview and gain a lot of local coverage. What makes your business unique from the competition? Did you start out with nothing and become successful despite the odds? Think of anything that could be of interest to the local community.
Take advantage of social media. Social networking sites such as Facebook, Twitter and Google+ can be powerful marketing tools. Millions of people use these sites every single day. The best thing about advertising using these sites is the fact that it can be free. If your budget is limited, these sites can help you to continually promote and advertise your company without paying a penny, and if you do have cash set aside for marketing, you can pay for promotional ads on both Facebook and Twitter for extra exposure.
Create a website. In this day and age, people tend to look for everything they need online. This is especially true when it comes to local services. A company website helps to tell your potential customers more about you and the services you offer. You can talk about your experience, how you differ from your competition and you could even offer special discounts. An online presence greatly increases your chances of gaining new customers.
Create business cards. You can order discount bulk business cards on-line. Post some of them by going door to door. The others can be given to customers and placed in local corner shops and supermarkets.
Get in touch with local contractors. Many contractors outsource their workload to self employed handymen. If they do not currently have any work available, they may still keep your contact details.
Continuously monitor and update your strategy. You need to know which forms of advertising are working and which are not. This will help you to determine where to focus more of your efforts. It will also help if you regularly spy on your competition. What new services are they offering? Are there any current promotions which could steal your customers away from you? Keeping one step ahead of your competition will ensure you don’t lose out.
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