Despite the economic crisis, beauty salons are still doing well. A recent report by Mintel found that the amount spent in Britain on beauty and personal care has risen by 50 percent in the last decade. Many people still want to pamper themselves in difficult times. If you have the right skills and expertise, now might be a good time to start a home-based beauty salon business.
- Skill level:
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Research the market. Find out what home-based salons are already in business in your area and how well they are doing. Consider if there is room for competition or whether you can add some new service or incentive to attract customers.
Think about your location. Consider aspects such as parking for customers -- is there enough space or are your neighbours likely to get annoyed by people parking near their properties?
Decide where in your house you will carry out your treatments -- you will need a separate room away from the rest of your home. Think about where clients can sit while they are waiting for treatments. Ensure you have room for the equipment that you will need and for storing your supplies safely and hygienically.
Find out about licenses and legal requirements -- these will vary according to the treatments you offer. Speak to the local council about exactly what you will need to do in order to comply with statutory regulations.
Prepare a business plan. Include a summary of the overall business, proposal, details of the business’ aims, products and services and financial forecasts. Consider how you will sell your services and how you will attract customers.
Investigate finance. Talk to your bank manager. Consider government start up schemes, loans and grants. Take your business plan with you when meeting potential investors.
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