Seeing your name in the book-shops
"The writer who possesses the creative gift owns something of which he is not always master - something that at times strangely wills and works for itself."— Charlotte Brontë, author of Jane Eyre.
Have you ever thought about becoming the next J.K. Rowling? Do you have aspirations to be the successor to Stephen King? If the answer is "Yes!" then there are a few things you need to know about the world of publishing before you can reach your goal. In fact, more than a few. How to plan your book, the process of writing, securing a literary agent, promoting your title when it's published, and the legal side of the business are all issues that, as an author, you will find yourself encountering. So, above all else, be prepared!
Know your subject
If you do decide to embark on the career of an author, you first need to decide on what particular subject you want to write. Do you have a love of horror novels, romance stories, real-life murder mysteries or autobiographies? Are sports-based titles, military history, or people who claim to have been abducted by aliens your thing? Does fact or fiction get you excited? Whatever the answers to those questions, writing on a subject that you are already familiar with is an immediate bonus.
Taking the first steps on the sometimes bumpy road to becoming an author is often the most difficult part of the process. And it's a process that you'll need to consider carefully. If a career in non-fiction is what you're looking to pursue, it's not enough to simply fill your book with reams of names, dates and facts and leave it at that.
Similarly, if your goal is to become a famous novelist, you have to do more than just invent characters and situations. What you need to do, in both cases, is write in a fashion that captures the attention and imagination of the reader.
For fictional work, create characters that are believable and interesting. Build a solid tale. End each chapter on a cliffhanger that leaves the reader wanting more. For non-fiction? Tell the story as it happened. But remember that you're writing to entertain as much as you are to inform. Keep it captivating.
Finding an agent
Many inexperienced authors are very reluctant to go down the path of using a literary agent to sell their manuscript for them. After all, why should you be forced to pay a percentage of your monetary advance, or royalties from sales, to an agent when you could simply do all the work of selling the book to a publisher yourself? It's a very good question. But, the fact of the matter is that having a reputable agent on board, one well-versed in the complexities of the publishing world, is essential for the would-be author.
If you're worried about being fleeced by some book-based equivalent of a dodgy, used-car salesman, don't be. The trick is to choose your agent carefully. Despite what many first-timers often assume, a good, industry-respected agent will not financially charge you for taking a look at, or fully reading, your manuscript. Nor will they charge you for taking you on as a client or submitting your work to a publishing company.
What they will do is take a cut - 15 per cent is the generally accepted figure - from whatever deal they can get for you. In other words, the publisher pays the agent, the agent takes his or her fee out of that payment, and then forwards the balance on to you.
Of course, there are the occasional bad pennies in any industry, so take the step of choosing an agent with a good track record, one who has a solid, long history of selling books, and who doesn't try and hustle you for money up-front.
You have finally made it!
Okay, so the book is written, the deal is done and - congratulations! - you're now a published author. So, you can finally sit back and relax while the publisher does all the promotion and publicity work, right? Don't believe it. As someone with a book now under your belt, your work has barely begun. It's time to market that thing!
It's a sad fact that many excellent books fail to sell in large numbers, or never get reviewed by influential outlets - such as in the pages of popular, daily newspapers, weekly magazines, on radio or TV talk-shows - for one critical reason: a lack of a good publicity machine.
Certainly, your publisher will send out a number of copies of your books to media sources that they know will give it some degree of publicity. But, the publisher can only do so much. And this is where you come in. Sitting around waiting for the press to call when your book hits the stands is a big mistake many authors make. It's time to sell yourself and be proactive.
Contact you nearest radio-stations, take a drive down to the offices of your town's newspaper and encourage them to do a "Local person writes book"-type feature on you. In fact, do whatever it takes, and however long it takes, to ensure that just about everyone who needs to know about your book does know about it.
Tips and warnings
- Know your subject. Get yourself a literary agent. Be prepared for the complex world of contracts. Get out there and promote, promote, promote!
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