The 1970s continued the 1960s movements of social change, from civil rights to women's liberation. The fashion and jewellery of the '70s was similar to the messages and the people of the time -- loud and anything but understated. Bright colours, eccentric designs, big hair and even bigger trousers characterise the look of the 1970s.
During the 1970s, platform heels raised from 1/4 inch to 4 inches. Both and men and women donned platform shoes. The soles of platform shoes often featured psychedelic designs and bright colours. Some platform shoes included fishbowls containing live fish in water in the soles. Soon after the shoes became popular, a fear of potential health risks arose. To quash the fears, some people drilled holes into the thick soles of the shoes to make walking easier and reduce pressure on the back.
While most things got bigger in the '70s, skirts became shorter. The miniskirt gained in popularity in this decade. In the beginning of the 1970s, a group of truck drivers organised a campaign to increase the popularity of the miniskirt. The hot-trousers craze spun off the miniskirt and also became a staple of '70s fashion. Hot trousers had the same inseam as a typical miniskirt but contained a small piece of fabric between the legs. Some women opted for hot trousers as an alternative to the miniskirt in support of the women's liberation movement.
Flares and Bell-bottoms
During the 1970s, both men and women donned flared or bell-bottomed trousers and denim. People wore flares throughout the decade, a look that blossomed into the full bell-bottomed around 1975. Flares and bell-bottoms sit tight-fitting against the waist, thighs and hips, then loosen and widen from the knees downward. The only difference between the two styles is the amount of width in the lower half of the fabric. Flared trousers wound up as the conservative version of the full-fledged bell-bottomed.
Women in the 1970s sported bangle jewellery made from a variety of materials. A bangle bracelet does not contain a clasp or closure. Women simply contort their fingers to slide on the bracelet. Bangles of this decade came in wood and plastic designs and bright, vibrant colours.
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