What are the benefits of posters for advertising?
With advertising efforts often centred around television, the Internet and social networking, many might question the benefits of using posters to advertise. However, posters still have a great many benefits that are comparable to their high-tech counterparts.
While simple, posters can lead to more customers than modern media-based advertising alone. The important thing to know is that no one advertising medium will be completely effective on its own, and should be used in conjunction with others.
First and foremost, creating and hanging posters is an inexpensive way to drum up customers. The average cost to run a thirty-second television commercial can be from £162,500 to £260,000. Advertising space on Google or Facebook can cost anywhere from fifty cents to £1.30 for a click on your link for one customer. Based upon the size of your poster, you can have one printed from 60p to £26. Depending on placement, this poster can potentially be seen by hundreds or thousands of people and, by some, more than once.
If posters weren't effective for advertising, you wouldn't see movie posters in subway stations or plastered on billboards on the sides of buildings. The point is, the more people see an advertisement for a product, the more likely it is going to be that they will take a look at the product. Thus, if a customer sees your poster in a shop window or on a notice board, and then sees a Google ad-link, he may be more likely to click on that ad.
Using posters for advertisement has been a tradition for a very long time. Thus, it is a tested and effective channel for advertising. Compared to other forms of advertising, posters are more credible to the general public because they appear in public places and are more accessible. Whether the product is legitimate or not, many consumers trust what they see on a poster.
While television and Internet advertising can be geared toward your potential audience, there is no guarantee that the specific people you are trying to target will be the ones who will see it. Say you design an online game about pirates and advertise with Google. A student may write a history report about Blackbeard, so, when he performs an Internet search, your advertisement pops up and he clicks on it. He has no interest in your game, so you've just paid for a wasted click. However, with posters, you can hang them in places where you know your target audience will see them. For instance, if you are an author, placing a poster in a bookstore or library guarantees that your target audience will be looking at the poster.