How to Write a Letter Asking for Sponsorship

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If you need to raise money for a specific charity or cause, donations from individuals or organisations can help you reach your goals faster. When identifying potential sponsors at the corporate level, target those whose mission is consistent with that of your charity. Once you identify candidate sponsors, you can write a letter to request sponsorship. The letter should, at minimum, state why you need the sponsorship, the nature of the sponsorship (e.g. money, supplies) and any benefits of sponsorship.

Begin the letter with a formal salutation, such as "Dear Mr. Jones," or "To Whom It May Concern."

State your reason for the letter and include a date for the potential sponsor to respond. For example, "I'm writing this letter to request your support for our summer youth enrichment program. If you decide to support this program, we would need a response by March 23rd."

Describe how the organisation's mission is consistent with your objectives. Highlight your objectives, expected outcomes of meeting the objectives and statement of need. You might write, "The planned activities are consistent with your mission to empower youth to take on leadership roles in their schools and community. Specifically, this summer, we plan to... We expect that the program... We need additional funds to implement the travel-related activities."

Ask for sponsorship and highlight any benefits of sponsorship. You could write, "Please consider supporting our summer youth enrichment program by making a one-time donation of £650. We will acknowledge your support in writing on all program materials and as part of our program write-up in the Sunday newspaper."

Thank the potential sponsor for consideration of your request. Provide your contact information and instructions for following up.

End the letter with a formal closing, such as "Respectfully yours."

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