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How to start a fruit & vegetable business

Updated April 17, 2017

A fruit and vegetable business can be a very profitable option, whether seasonal or year round. Providing customers an alternative, and often fresher, product than that of grocery stores can build a loyal following for your business. If you understand the basics of starting a business, and understand the fruits and vegetables you sell, you can confidently run a very successful business.

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  1. Secure a good location for your fruit and vegetable business. Whether your business will be a roadside fruit and vegetable business or be located in a permanent storefront, location is very important to the success of your business.

  2. Write a business plan. In order to secure financing for your business, it is imperative that you have a comprehensive, professional business plan that will persuade a loan officer that you have a viable business idea he wants to finance. A business plan also gives you and any future employees a direction and starting point from which to focus your business.

  3. Construct a marketing plan for your business. Once you have the financing in place and begin to establish your fruit and vegetable business, a marketing plan helps you find direction on how to get the word out about your business to potential customers.

  4. Select the fruit and vegetable providers you work with carefully. Make sure the distributors you choose to work with maintain high standards of quality, and decide whether you want to work with distributors who grow organic or non-organic fruits and vegetables.

  5. Set up your store so that it provides a clean and visually appealing look to customers. Make sure your produce is clean and of the best quality to attract buyers.

  6. Tip

    Research your competition. It is helpful to know how many other fruit and vegetable businesses are in your area, as well as what they are selling. This is also a smart move as it will give you an idea of your competition's strengths and weaknesses. Speak with someone who already runs an established fruit and vegetable business. They will be able to give you valuable insight and information, and may help you as you start your own business. Educate yourself on the rules and regulations of owning and operating a fruit and vegetable business. In order to run a successful business, you will need to also know the rules on pesticide use by your providers. Consult with your produce providers and learn as much as possible about the produce you will be selling before you open your business. This will help you navigate any supply problems that may occur due to weather or other issues. Consider opening a franchise. Franchising, rather than starting a solo business, gives you a better chance of running a quickly successful and thriving business.

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About the Author

Debbie Dragon has been writing since 2003. She graduated from the College of Saint Rose with a Bachelor of Science degree in computer information systems and a minor in business administration. She is the co-owner of TrifectaLLC.com and ReliableWriters.com. Dragon's work has been published on hundreds of websites, including Entrepreneur.com and she has ghostwritten several books and ebooks.

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