Collaborators Hoefler and Frere-Jones developed the Gotham font in 2000 as a response to GQ Magazine's request for a signature font. Gotham is a sans serif font that is based on old signs around the New York area. The inspiration began with the lettering on the Port Authority Bus Terminal sign. The font is available in upper and lower case, italics and a variety of weights and widths. Other san serif fonts that are similar in style to Gotham are gaining popularity for a variety of applications.
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All right Sans
Designed by Jackson Cavanaugh in 2009, Alright Sans is published by OK Type and TypeTrust. All right Sans is a type of sans-serif font that is available in 16 weights with small caps in every style. Known as a friendly font inspired by both the grotesque and humanist typefaces, this versatile font is popular in advertising and print.
Bryant 2 Pro Alternate
Published by Process Type Foundry, Eric Olson designed Bryant 2 Pro Alternate in 2005. This font is considered an OpenType font that includes both lining figures and oldstyle figures. The original Bryant Pro Alternate font family was redrawn and expanded and is now available as Bryant 2. The font is available in four weights including light, medium, regular and bold. Byrant 2 Pro Alternate is popular in books and print advertising.
Created by Jonas Schudel in 2008 and published by Dalton Maag Ltd of London, Effra has many versions. The full family of Effra fonts include regular, bold, light, medium and heavy with italic versions of each weight. Popular uses of the Effra font include advertising, newspaper and magazine print, product packaging and commercial signage.
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