Beauty salons often have many competitors and must have strong marketing plans to stay profitable. No matter what type of beauty salon you own or manage--such as a nail salon, hair salon or facial salon--there are many ways to keep top of mind with customers and bring in new clients a with cross promotional marketing plan. The key of all types of cross promotions is to partner with other businesses that have or desire the same target market as your salon.
One easy, cost-efficient type of cross promotion is to partner with another beauty salon--one that offers a different service than yours. You can usually trade advertising with the other salon, and they will advertise your salon in their place, while you’ll place their cards or ads in your salon. For example, if you own a hair salon, partner with a tanning salon or a nail salon. Another partnership promotional idea is to offer a percentage off of both salons’ services if the customer goes to both places.
When creating your marketing plan, put yourself in the mindset of your target customer. Think about where she shops and her other hobbies. According to Local Marketing Ideas, you should partner with these types of businesses as well. Examples include florist shops, clothing boutiques, shoe stores, fitness centres and yoga studios. Let these businesses know that you’ll promote their services in your salon if they allow you to display your salon card near their cash registers. Another idea involving local contacts is to partner with your local Chamber of Commerce, as suggested by Beauty Mercantile. Ask to put a coupon or rebate for your salon in their new residents’ packets.
Restaurants and Bars
Think outside of the marketing box and plan a cross-promotion event in your salon. These types of events are usually best when you partner with a local restaurant or bar. Those types of small businesses understand the benefit of word-of-mouth marketing and they are usually very competitive as well. Host a happy hour in your salon once or twice a month from 5 to 7 p.m. with the partner restaurant or bar as the host. Allow them to bring in samples from their menu, such as appetizers and finger foods, as well as small samples of their speciality cocktails. Their business is promoted to your customers, and in return, they can display your salon information at their place of business. If your salon promotes a healthy lifestyle, partner with an organic restaurant or a smoothie bar.
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