Businesses thrive on communication. They deliver messages to clients, employees and other businesses. A communication barrier is a tangible or intangible element that restricts messages from being sent or received appropriately. Major barriers in business communication include poor structure, weak delivery, a mixed message or a message delivered to the wrong audience, according to Lee Hopkins, a leading Australian communications strategist.
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Business communication is dependent on the organizational structure, including the policies, procedures and systems established for sending and receiving messages. When a company has a poor communication structure, it can mean messages are not being properly sent or received. For example, if a CEO needs to send a message to the entire company, there needs to be a system for ensuring that each employee receives and understands the message.
Customers and employees given messages in generic or flat deliveries may not give them the attention needed to mentally digest the information. Business communication needs an impactful and inspiring delivery. For example, if a manager wants to motivate her employees to meet certain sales goals, she should tell her employees they can make more money or earn other incentives if they reaching the goal.
Mixed messages are commonly the result of a contradiction between verbal and nonverbal communication. For example, if a company president announced at a meeting that business is great so everyone can expect a raise in the next two months, and the fails to provide the raise, the employees will lose trust and become confused and frustrated.
Delivered to the Wrong Audience
Knowing the audience is one of the first steps in communicating effectively. If a business is trying to convince another business that they should merge and uses marketing techniques typically employed to advertise to the general public, the executives from the other company may back out of the deal. Sending a company-wide memo with extensive details would be an ineffective business communication because extensive details should be reserved for executives.
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