An event manager performs a variety of tasks aimed and planning and executing events such as weddings, meetings and parties. This individual is responsible for each aspect of the event, from the initial brainstorming to dismantling the space following occasion. While a formal education is not always necessary, those with college degrees are often preferred by employers. Additionally, because this role manages others, prior professional experience is typically required. According to Salary.com, individuals employed in this field in the United States of America earn an average yearly income of £48,297.
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Event managers are employed within many different environments. While some may work for event planning firms, others may be employed within the marketing department of a company within an industry. The first order of business for an event manager is to sit down with his client to plan the event. The purpose of this meeting is to identify the goal of the event (e.g. developing business, congratulating colleagues on success and so forth). Once the goal is identified, the number of attendees and type of required facilities are decided upon. At this point, a timeline is also established in order to ensure that all aspects are carried out in a timely fashion.
An event manager administers all logistics required to execute the event. Either independently or directing a team, she identifies and books the facility where the event will take place. Additionally, she procures the services of external vendors such as caterers, event decorators and, when appropriate, entertainment. Once a payment price has been determined, she drafts formal service agreements that highlight all negotiated terms.
The event manager directs a staff in the setting up of the facility. This includes ensuring that all furniture such as tables and podiums are where they should be, as well as ensuring that all décor such as table settings and signage are properly displayed. She also ensures that all speakers or special guests have appropriate transportation to and from the event, as well as lodging if required.
Every event has a set budget that is typically determined by the client. It is the duty of an event manager to work within this budget and steer clients toward choices that are cost effective. She must also keep material financial records, documenting all purchases in a manner acceptable to either her employer or her client.
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