If you own a salon and want to attract new customers, or if you are in the process of opening a salon, there are several marketing approaches that you may employ to help gain the attention of the public. Also, if you are working with a limited marketing budget, there are many avenues that you may explore, which will allow you to promote your salon at a very low cost.
Video Sharing Sites
Creating your own commercials that are uploaded to video sharing sites on the Internet, or to your own website, is an effective way to show your salon skills to your potential customers. You may use the same video on local television when you place your commercial on the air for those in your community to see. Use a quality consumer camera to record your ad and free software to edit it. Consider renting a high definition (HD) camera to produce a superior quality video. A clever approach would be to film yourself or an employee working with a customer.
Flyers, Postcards and Posters
Creating flyers, postcards and posters to advertise is both an effective and low cost way to promote your salon. If you are unfamiliar with graphic design software, then hire a graphic artist to create your promotional materials for you. Consider creating your own images with a basic graphic design program that is user friendly. There are several of these programs on the market, including freeware, that you may download. Another option is to use a program that you already have. Emphasise your salon services and products as an entire experience that you offer for your clients.
Developing a contest with giveaways helps to draw customers to your business. A contest may be built around a number of ideas. For example, you may offer a series of haircuts to an individual or an entire family. You may offer other prizes to winners, such as free hair products or even a free colour treatment or other service. Develop a promotional event that allows customers to enter the contest at your business, while also enjoying a day of fun activities. For example, you may create a theme where workers wear funny wigs and hand out cookies, soda and small toys to kids as a way to promote the grand opening of your new salon.
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