Ideas for Incentive Programs for Sales

Written by miranda brookins
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Ideas for Incentive Programs for Sales
Incentive programs for sales are more than just cash prizes. (leather purse with some money image by Aleksey Kondratyuk from

Healthy sales numbers are essential to the success of most businesses and it's no wonder many companies invest time and money in creating incentive programs to motivate staff. These programs focus sales teams and spur sales personnel to achieve individual sales goals. Incentive programs vary by industry, business size and company culture.

Handwritten Thank You Notes

Use a traditional approach and write thank you notes to sales staff in recognition of solid performance. Written notes are cost-effective and can be personalised to recognise specific individual accomplishments. Whether an employee lands a high profile account or provides exemplary customer service during a sales call, a thank you note lets her know that smart, hard work is always noticed and appreciated.

Gift Cards

Provide employees with gift cards as an incentive program for high sellers. Gift cards to local restaurants, bookstores, coffee shops and speciality stores can encourage employees to strive hard to achieve their sales goals. Offer gift cards in various denominations so that the more an employee sells, the higher the value of the gift card he receives.

Paid Time Off

Offer paid time off to to motivate employees in meeting or exceeding sales goals. Employees always appreciate extra days off to spend with family, travel, relax or run errands. Often, they return to work refreshed and motivated.

Happy Hour

Motivate a team of employees to accomplish group sales goals by offering a work happy hour. Hosted at a local bar or restaurant, a happy hour can allow employees to celebrate their accomplishment with spouses or friends as well as with their colleagues.


From an overnight stay in a local hotel to an all-expense paid weekend for two out of town, a vacation package can encourage sales team members to reach high levels of performance. This generous gift shows employees your appreciation for their hard work and dedication to accomplishing their sales goals.

Stock Options

Give employees who consistently meet sales goals an opportunity to share ownership in the company by offering stock options. This incentive helps build pride in the company and is ideal for small and privately held firms.

Employee of the Year

Celebrate consistent personal achievement by hosting a dinner or luncheon in honour of an employee who accomplishes exemplary sales performance. Invite colleagues, upper management, friends and family members to help honour the recipient. Couple this honour with a monetary reward or other gift incentive.

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