Baking allows you to express yourself through food. Whether you're a professionally trained pastry chef or someone who simply loves baking, you can start your own cake baking business. Start with a small number of clients and expand your business as you become more comfortable with your baking and gain the confidence and recommendations of your clients.
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Cake Decorating Logo
Design a unique logo for your business. The logo should represent you and the direction you want to take your business. Include some type of graphic like a cake or cupcake that lets people know what your business does simply from the image. You might include your company's name or initial on the design to further personalise it. Overall, the logo should be simple yet unique to catch people's eyes.
Business Cards and Posters
Advertise your cake baking business by creating business cards and posters. Use your computer and a pre-designed template to print your own business cards that you can distribute to neighbours, family and friends. Place your logo on the card as well as your contact information. Design posters to match your business cards and include more information, such as basic pricing. Place these on community notice boards at places such as grocery stores and coffee shops. If you want a more professional look, have your cards and posters printed by a local printer.
Bake samples of cakes you wish to sell and use a digital camera to take a variety of photographs of them. Print these out, one per page, along with a brief description of the cake. Include any variations in design or flavours in your description so clients can imagine other options. Put each page in a plastic protector and place them all in a binder that you can show to potential clients, so they can see their cake options.
Offer cake baking lessons as a source of additional revenue and a way to promote your business. Offer classes specifically designed for kids or themed around cake baking for various holidays. Be sure to teach unique cake baking or decorating tips, such as using paste food colouring to achieve the brightest colours in icing. At the end of each lesson, be sure to hand out your business card to advertise yourself.
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