Whether you are running for president of the United States or president of the student council, campaign posters can be a successful way of promoting yourself and increase your chances of winning come Election Day. There are many kinds of posters that can be made for a campaign.
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Use Your Name
Name recognition is important in elections, and sometimes the most effective campaign posters are also the simplest. By simply including your last name -- and perhaps the name of a running mate, if applicable -- you remind voters of who you are and what office you are running for. During election campaigns, it is normal to see posters for candidates at every level of government that simply state their name.
A Strong Slogan
When Barack Obama won the presidency in 2008, his campaign slogan, "Change You Can Believe In," was given a great deal of credit. In fact, Obama's campaign even won Market Campaign of the Year in "Advertising Age." This approach can be very effective in campaigns. Richard Nixon wanted "Peace With Honor" when he successfully ran for president in 1968 . Gov. Deval Patrick, of Massachusetts, simply told voters in his 2006 campaign, "Yes, We Can." These simple messages can make for helpful posters.
Mention Your Key Policy Plans
Some politicians make quality posters when they emphasise an issue they think plays to their strengths. A conservative might mention lower taxes on a poster. A more liberal politician might say he will strengthen Social Security or provide health care for all. If these issues are popular with your potential voters, using them on a poster could be a winning idea. A candidate for president in 2004 and 2008, U.S. Rep. Dennis Kucinich (D-Ohio) emphasised his opposition to war, when he put the term "strength through peace" on his campaign posters.
Mention Your Opponent
In some cases, campaigns get competitive and shots are taken in political posters. If an opponent has an unfavourable voting record, or has made a blunder, a poster could emphasise these weaknesses in the hopes of winning votes. While some critique this kind of campaigning as negative, others feel it is a fair way to mention differences between opponents. For example, in an election for the U.K. prime minister in 2010, Conservative candidate David Cameron used a poster of then-Prime Minister Gordon Brown that said "I let 80,000 criminals out early. Vote for me." Cameron won the election.
Sometimes humour can bring positive attention. Perhaps a poster could parody the Uncle Sam image, or make light of a candidate's appearance. For example, a student council candidate could say, "Insert Name: He is not popular or fun, so he has plenty of time to govern." This kind of self-deprecation could provide potential voters with a laugh and help them remember you.
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