In any organizational setting, there are a variety of communication roles that people within that organizational setting take on. It is important that each person understand and identify with his role in the setting, and that each person recognises the function her role has. As with any hierarchy of power, there are leadership roles, as well as supplemental roles.
Key Leadership Role
In any organizational setting, there must be a leadership role when it comes to communication. This role is often referred to as the Key Leadership role. The person in the Key Leadership role must decide on the mission of the organisation, and communicate this message throughout not only through words but also through actions. The Key Leadership person must also deal with public relations for the organisation, and also be the leader when it comes to managing crises.
Serving as an aid to the person in the Key Leadership role is the Information Giver. Within an organizational setting, the Information Giver is expected to provide team members with factual information for decision making. An Information Giver must be an expert on the topic he is communicating, and when necessary, can relate to others in the group using personal experiences.
Another aid to the organisation is the Opinion Giver. While on the opposite end of the spectrum from the Information Giver, the Opinion Giver still serves an important communication role within an organizational setting. This person must give the team an idea of how she feels about the topic being discussed. This will help the team make subjective decisions about a topic's effectiveness. The Opinion Giver thinks of the group as a whole.