A well thought out and executed marketing plan helps guarantee the success of a business. Within the first year of opening a new business or location, consider having a ceremonial ribbon cutting to mark the occasion. The actual ceremony is fairly brief, ranging from 20 to 30 minutes in duration, but should include a program that properly introduces your business and showcases your services.
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Things you need
- Oversized scissors
Promote the ribbon cutting ceremony by including information about it on your company website and printing large poster and flyers to display on the premises advertising the event. The local chamber of commerce may promote the event in their newsletter or the local newspaper.
Send an invitation announcing the event. Include the date, time and location. Include an RSVP. Send invitations to existing customers, potential clients, family and friends, neighbouring businesses, local officials and members of the media including newspapers and news stations. If you are a member of the local chamber of commerce, members of the board or the membership director may attend if invited.
Provide each speaker with a summary of the company's history and the products and services offered so they have plenty or relevant information to speak about.
Prepare an agenda for the ribbon cutting to assure that things run smoothly and on time. A ribbon cutting ceremony should include welcome remarks, an introduction of the company, introduction of board members, speakers, the cutting of the ribbon and thanks for attending.
Rent an oversized pair of scissors and place a large ribbon across the entrance to the business. Consider placing a large, professionally tied bow on the ribbon. If you have more than one VIP cutting the ribbon, consider placing several layers of ribbon or rent several pairs of scissors so they can cut the ribbon simultaneously.
Hire a photographer to take plenty of pictures. You may use the photographs in marketing material to promote your business.
After the closing remarks, invite the crowd to take a look at the facility. Have plenty of personnel on hand to give tours.
Tips and warnings
- Consider having refreshments for those who attend. Food creates a festive atmosphere.
- Choose a date when you will likely have a good turnout of people. Avoid having a ribbon cutting during holidays or on weekends, Monday mornings or Friday afternoon. You may also have a good turnout by having it in the late afternoon so that it does not interfere with the workday.
- Join the local chamber of commerce. Its purpose is to promote area businesses and commerce. In some cases they provide the ribbon, scissors and photographer.
- Rope off unsafe areas so that guests will not wander in and become injured.
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