If you're looking for a career change, or you're interested in the cell phone business, becoming a cell phone provider presents a relatively new and potentially lucrative option. While mobile service providers are typically thought of as companies with a lot of funding to draw from, more companies are providing opportunities for small business owners or anyone with some retail experience to offer mobile services to the general public.
- Skill level:
Things you need
- Contact information for mobile service management organisation
- Marketing plan
Develop a marketing strategy or angle for your mobile service. Many small business owners or service providers in the mobile phone industry target specific interest groups. You might want to market mobile services to people concerned about green living, for example. Consider your own strengths and interests, and develop a marketing plan based on them.
Contact a third-party management service geared toward helping average people become mobile service providers. For example, Sonopia provides a general framework to help people launch their cell phone service business. Clients register on their website, which then provides a Web address and website, billing, and mobile phones to Sonopia clients who work as wireless providers.
Network aggressively to get word out about your cell phone service company. The idea of small business owners or individuals providing mobile service is a relatively new concept, and it may be difficult to build a grassroots customer base, especially at the beginning.
Reinvest in your business. If you work with a third-party company like Sonopia, most of your revenues will go back to them for client services. Use what profits are left to grow your business. Expand into new regions. Pay for advertising on TV and in newspapers.
Tips and warnings
- While you can become a wireless cell phone provider yourself, your business will ultimately stem from one of the major mobile service companies. For example, Sonopia is affiliated with Verizon Wireless. It's difficult to strike out on your own and compete with the major providers, which dominate the market.
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