A valet car parking business can make good money without a lot of initial investment. Servicing one location can produce between £32 and £45 per hour, not including tips. Typically, the number of attendants is two or three people per location. Start small and add on more employees as business increases.
Buy or create uniforms that have a company logo. The type of uniform should reflect the company image. If you are attempting to be upscale, use nicer uniforms. If the image you want to present is more casual, sports shirts with collars and your logo will still create a nice impression. Ensure your staff are polite and courteous to the customers.
Market the valet services to local businesses. This is vital for growing the business. Corporate events, party or wedding venues, trade shows and upscale clubs are potential clients. Present owners of these companies with business cards and brochures. Depending on the amount of work, you can negotiate rates.
Ensure all employees have a valid driver's license and driver's may need a valet driver's license. Check with your local driver's license bureau. Obtain insurance in case of an accident or injury. There are two types of insurance you will need to maintain. The first is liability insurance and the second is called garage keepers legal liability insurance. Basic liability insurance covers the company for damage to property (not the car you are parking) or injury to a person. Garage keepers legal liability is the coverage for the customer's vehicle in case of an accident.
Investigate the competition. Find out how many other valet parking services are in your area. Get an idea of venues in your area such as event facilities. Go outside your immediate area and talk with valet parking service owners. If you are not in direct competition, you may find an owner willing to share knowledge to help your company get off to a good start.
If you are nervous about the marketing aspect of the job or how to get started, consider buying a franchise. Typically when you buy into a franchise, the company provides training or assistance setting up your business to be profitable from the beginning.
Obtain necessary licenses and permits. A business license is necessary for any business, called a Doing Business As (DBA) license. You can obtain the license from the county clerk's office. Fees are different depending on the state, but are usually between £6 and £32. You may also need other licenses for the city you are doing business in. Check with your city and state for specific licenses or permits.