Jaguar is a British luxury car manufacturer founded in 1922. Since then, Jaguar has built a reputation for quality, luxury cars. Marketing a luxury brand like Jaguar is not too different from marketing any other product or service. The main point to keep in mind when marketing a Jaguar is the need to focus upon clearly explaining what your customer will get when he purchases a Jaguar.
- Skill level:
- Moderately Challenging
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Things you need
- Marketing strategy
- Marketing budget
Refine your strategy. All great marketing plans, especially for luxury brands, begin with a great marketing strategy. A marketing strategy in its simplest form is a process that allows a company to concentrate its efforts on the greatest opportunities to increase sales. Research your target market.
Develop offline strategies. "Offline" refers to marketing materials in the print medium. To effectively market Jaguar, you need to create ads for your target market. For a luxury brand like Jaguar, your audience reads wealth publications like Forbes and the Wall Street Journal, so these are great places to start.
Develop online strategies. "Online," of course, refers to marketing on the Internet. A sound marketing strategy for a luxury brand like Jaguar includes websites for both the main company and each satellite dealership, online ads targeting likely consumers of your product and social networking on sites like Facebook and Twitter. It is very important to focus all marketing materials upon benefits to your customers, not product features. All consumers, especially luxury brand consumers, want to know, "What's in it for me?"
Give your audience a compelling reason to buy. This is especially important in a down economy. Offering cash back and attractive lease options or giving prospective customers great deals on trade-ins is a great way to get customers in the door. Consumers are becoming more and more price-conscious and the more you can do to create a great offer, the more successful your marketing will be for a luxury brand like Jaguar.
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