Opening a pizzeria can give you the opportunity to capitalise on one of the most popular meals in the food service industry. Regardless of where you are from, there's a good chance that you enjoy pizza, and would be willing to pay for a tasty slice on a regular basis. If you can create a quality pizza and are willing to work hard, you can start a pizza shop with customers that keep coming back for more.
Test out your pizza recipe to see if others enjoy eating it. If you do not know how to make a tasty pizza, find a cook that knows how. Without a quality pizza recipe, you will not get far in this industry. Once you have some test pies made, pass them out to friends and family for a taste test. Get their feedback and adjust your recipe accordingly. If everyone loves the pizza, you have a chance to be successful in this business.
Set up a legal entity for your pizza business. For example, you might want to set up a limited liability company or a corporation. You can do this by filing with your state and paying a filing fee. You will also typically have to buy a business license to meet local regulations. Purchasing insurance for your business will also help protect you from liability.
Secure a location for your pizza restaurant. The type of pizza restaurant that you want to start should play into the decision of where you start the business. For example, if you want to start a high-end, full-service pizza restaurant, finding a location in a downtown area around other restaurants might be best. If you want to start a delivery restaurant, being situated in a high-traffic area near a major intersection might make sense. When finding a location, make sure the rent is reasonable, so you do not agree to pay expenses you cannot afford.
Acquire the equipment that you will need for your pizza restaurant. You can buy or lease the equipment, as long as you have access to it for an extended period of time. You will need an oven, mixer and other kitchen utensils. You will need tables and chairs, a cash register, a computer, silverware and plates. Invest some money in the sign and the outside of the building, as this will help customers get a positive impression of your business.
Hire qualified employees to complete your staff. You need talented cooks who can implement your recipe or can bring their own. You may also need to hire an experienced wait staff if you offer dining in the restaurant.
Order food for your restaurant. You should look for a distributor that you can set up a long-term relationship with. Finding a distributor with fair prices and good service is important, so you will always have food there when you need it.
Allow the local health inspector to investigate your restaurant to make sure that it is up to code. Every restaurant is subject to the local guidelines for cleanliness and health, which are measured by the health inspector. Once he inspects your restaurant, you can move forward with the opening.
Advertise the grand opening of your pizza restaurant. When it comes to advertising, you can spend as much or as little as you want. Focus on local marketing such as the newspaper or radio. You could also make use of online marketing.