How to Write a Marketing Strategy Report

Written by jeffrey brian airman
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How to Write a Marketing Strategy Report
Graphs and images get the point across quickly and effectively. (Stock Market image by Paul Heasman from

You can write a convincing marketing strategy report that details your vision of success in the marketplace. Marketing strategy reports give businesses the opportunity to evaluate the overall direction of an advertising and sales plan. Including estimated cost and projected return figures gives those reviewing the report concrete numbers to base their decisions on. Create a marketing strategy report that is informative and persuasive so the reader is comfortable with his decision on the project.

Skill level:

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Things you need

  • Word processing or presentation software (Word or PowerPoint)

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  1. 1

    Title the marketing strategy report with a couple words or a short slogan that distils the plan's basic concept. This could be something as simple as "Appeal to Women," "Grow Western Operations" or "Social Media Advertising." The title should entice the reader to continue reading for more specific information.

  2. 2

    Write a one- to three-sentence introduction paragraph that outlines the basic strategies the report proposes to implement. Include what customer base you intend to market to, how you will reach those customers and when the plan will begin. Avoid flowery adjectives, and keep this section brief and to the point.

  3. 3

    Add charts, graphs, logos, font options and product pictures to the presentation to tell the story of the marketing strategy's success. Include projected cost and return numbers that are based on prior campaigns of similar scale by your company or competitors. These graphs, pictures and figures back up the strategy introduction by giving reasons why it will work.

  4. 4

    Complete the report with a one- or two-sentence conclusion that summarises why making this marketing investment is the right move for the company. Detail the conditions of the market and how you feel this strategy will be received by consumers.

Tips and warnings

  • The marketing strategy report should walk the reader through the decision-making process that led you to your plan. The information you include in the report should be the same information that made you decide this marketing direction was the right idea.
  • Avoid making assumptions and generalisation that are not based in researched fact. A marketing strategy with guesses and factual flaws will be considered suspect by companies and consumers alike.

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