How to create a company's portfolio

Written by jonathan mclelland Google
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How to create a company's portfolio
Compiling a company portfolio outlines vital information for clients/investors. (business image by peter Hires Images from

A company portfolio breaks down the structure of your business for investors and potential clients. Information such as financial statements, business model, current buyer demographics and company potential are outlined in an easy-to-understand manner. To create a company portfolio you must be able to condense a vast amount of information into a reader-friendly format.

Skill level:

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Things you need

  • Product photographs
  • Staff photographs
  • Supplemental materials

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  1. 1

    Choose the type of portfolio you wish to create. Company portfolios can be comprised of hard-copy information (portfolios printed on paper), digital portfolios distributed through CDs and DVDs or online portfolios. Create at least two different types of your portfolio to cater to diverse clients.

  2. 2

    Outline at least two pages describing your company. Provide historical information as well as the overall mission of the company. Inform readers what your future goals are and how your company can effectively achieve each of the goals.

  3. 3

    Create a product showcase section within the portfolio. If your company specialises in making products, provide information regarding the features and technologies within the products. Companies that provide services should clearly outline each service offered and describe what separates these services from competitors. Use fact-based information, not personal opinions.

  4. 4

    Photograph your products throughout the manufacturing process. Include these photographs within the portfolio. Visual images can help potential investors or clients fully understand the creation process of your product. Take photographs of your lead employees and underneath the employee photographs write a description of their qualifications.

  5. 5

    Add a section to highlight your achievements as a company. Did you double your profits in the past quarter? Have your products/services won any awards? Including this information will further prove the quality and professionalism of your company.

  6. 6

    Include supplemental materials such as write-ups in local newspapers, letters of recommendation and statistical facts about your company. Laying out supplemental information will help provide a better picture regarding your company's reliability and performance.

  7. 7

    Compile all of this information into your official company portfolio. Distribute the portfolio to employees, potential investors and clients.

Tips and warnings

  • Do not exaggerate any information within your portfolio. If you have a new company, spend more time explaining the qualifications of you and your staff as well as future plans for your company.
  • Do not create a company portfolio that is in excess of 40 pages unless you are creating a portfolio for financial investors, which normally requires in-depth company details.

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