In most ways, opening a crepe business is just like opening any other restaurant. The start-up costs can be expensive, a number of regulations must be followed and the risks are high. But the satisfaction of successfully running a restaurant is its own reward. A crepe business also has its own particular requirements.
- Skill level:
Draft a solid business plan. Restaurants can be an especially risky business to start. The average start-up cost of a restaurant is more than £292,500, according to a survey done by RestaurantOwner.com. If you are investing that kind of money, you are probably already familiar with the ins and outs of a business plan. Consider, though, having a successful restaurant owner look over the plan or even hire a seasoned restaurant consultant to give you feedback.
Consider a franchise. A franchise business tends to be a much safer pursuit if the franchise has a recognisable name that would bring in immediate business. Although there are franchise fees to pay, your start-up expenses might be lower if the company already has secured deals for equipment, advertising, wholesalers and other necessary expenses.
Current franchise crepe businesses include Crazy Crepes, Oh Crepe!, Melt Gelato & Crepe Café and Bonjour Crepe.
Consider a food truck business. Since 2009, food trucks have become a hip and popular way to open a restaurant. Because you need only the truck and the equipment inside it, the costs will be much lower than opening a business at a physical location. See the Wall Street Journal on starting a food truck business under References.
Survey the competition. A crepe business is very much a speciality business. Use Internet searches, drive around and look in the phone book to locate all the other crepe businesses in your area. When you are looking for the right location, consider all these other companies.
Make your business unique. Consider developing a speciality crepe business, developing your own recipes, creating a unique image and anything else that will set your business apart from the crowd. Acquire speciality training in making crepes if you don't already have it. Also, consider buying unique crepe equipment such as a vintage French crepe maker or signage to give your business that special touch.
Obtain the financing. If you don't already have the finances or an investor, get approved for a business loan. Make appointments at several community banks and follow the detailed recommendations of the Small Business Administration at sba.gov.
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