A golf course business plan consists of several key sections, including an executive summary with key objectives and the golf course mission statement; a company summary; marketing analysis; financial analysis; and strategy and implementation plan.
- Skill level:
- Moderately Challenging
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Things you need
- Legal documents
Begin writing the golf course business plan by developing an executive summary. This should contain a high-level overview of your company along with your goals and objectives, mission statement and contact information. Your goals should align with your mission statement and should describe in detail what you're trying to accomplish. A good acronym to remember when writing a business goal is "SMART," or specific, measurable, attainable, realistic and timely. An example would be "Increase revenues by 25 per cent from month six to month nine."
Write the company summary, where you'll describe such things as your company's location, ownership and management, description of your products and services offered, and basic financial information and start-up costs.
Once you have written the company summary, write the marketing analysis. Here you will describe things such as your target market and demographics, market trends, competitor trends and how your business will differentiate itself from competitors, and strategies for how you will market and promote your business.
Write the financial analysis. Here you need to identify your revenue model, estimated revenues and expenses, cash flow and balance sheet statements, and financing strategy. Also include a risk analysis that looks at financial, strategic and operational risks to your golf course. Be sure to include a detailed time line of projected financial information and when you expect to become profitable.
The last part of the golf course business plan is a strategy and implementation plan. Write about how you will maintain operations; hire, fire, and motivate personnel; handle shipping and logistics; develop your sales strategy; and develop a timeline for how you will get there. Include specific tactics for how you will accomplish each of the goals you outlined in the executive summary.
Tips and warnings
- Be sure to include as much detail as you possibly can, especially if you're trying to attract investors. The more planning you put into the plan and the more questions you can answer up front, the more likely you are to get others interested in your idea for a golf course.
- There are a lot of unexpected details that may get overlooked when starting any business. Be sure to contact legal counsel to get advice on all legal considerations.
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