Sales is a highly competitive market. To be a successful salesperson requires commitment and dedication to the product or company. In addition, one must be assertive without becoming obnoxious, and informative without sounding arrogant. Personality, training and experience all play a vital role in landing a sales job. To write a cover letter for a sales job requires incorporating all the required techniques into a brief letter that catches the attention of the sales director.
- Skill level:
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Collect as much information as you can about the company. If there is a company brochure or website, read it thoroughly to get as much information as possible about the management, type of business and extent of operations. This information will give you the most pertinent content as you write a cover letter for a sales job.
Use the first paragraph to do some name-dropping as you introduce yourself. The name you use should have some significance to the person doing the hiring. The hiring manager doesn't have to know the individual personally for the reference to be valid. For instance, you might give the name of a placement officer or interviewer who recommended the job to you.
Discuss how your sales skills meet or exceed the standard for the company. Make reference to reviewing your resume to understand the scope of the characteristics of your sales technique.
Give a brief, but strong overview of your experiences and education, and how these have molded your skills to become an effective sales person. Identify your qualities that will benefit the company. If the position is for a motivator, emphasize your past leadership roles and ability to get results.
Include your awareness of the value of teamwork with any sales position. While you'll likely be working alone, you're still on the same team with others in the company. Assert your ability to work effectively in a variety of sales environments.
Close your cover letter with a proactive approach for obtaining an interview. If you include a time when you will call to follow up, make good on your promise. Show the employer that you have the ability to follow through as you stated.
Tips and warnings
- Sell yourself. Don't write a generic cover letter. You need to showcase your skills that are in line with the particular requirements of the job you are applying for.