SWOT Analysis for the BP Connect Concept

Written by christopher bates
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SWOT Analysis for the BP Connect Concept
BP Connect mixes convenience and quality. (petrol station image by Mat Hayward from Fotolia.com)

BP Connect is a chain of service stations owned by British Petroleum (BP), combining convenience shopping with a petrol station. The stores are open 24/7 and generally include a Wild Bean Café.

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BP Connect use solar power to help attract environmentally conscientious customers to stores, while also lowering costs for British Petroleum. They also see income from Wild Bean Café (and other) franchise owners, thus helping pay for expenditures. In the United Kingdom, M&S Simply Food is also a common franchise partner.


BP stores in the United States sell a wide range of BP and Amoco fuels, including Regular, Silver and Ultimate. While these products possess low sulphur content, they often come at a higher price. During times of economic decline consumers are likely to purchase cheaper alternatives, therefore may turn to other stations.


Although Wild Bean Café currently partners with BP Connect, there are always opportunities for BP to lease store space to other chains. There is also opportunity for growth into other countries, providing BP conducts research beforehand. While some areas may be seen as profitable, others may not.


Laws and cultural differences may prevent BP from conducting regular business operations in other countries. Following the oil spill in the Gulf of Mexico, BP has become unpopular in certain areas, therefore it may not prove profitable to expand into these areas.

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