Beef tenderloin in prime cut purchased at a butcher or upscale market can cost up to £19 a pound. Prime cuts of beef have the most marbling and flavour and the tenderest texture.
Tenderloin is Already Tender Cut
At warehouse stores, some local butchers, and sometimes local farms, shoppers can purchase beef tenderloin in a choice cut and occasionally a prime cut for £6 to £9 a pound. Many chef and home cooks find that since beef tenderloin has very little marbling and is a tender cut already, the prime cut is unnecessary.
Only pay premium prices for tenderloin if it is important to have grass-fed beef or to purchase from a certain market. If taste and value are the main concerns, look for great-tasting beef tenderloin for £6 to £9 per pound.