Marketing Strategies for Selling Stationery Products

Written by scott christ
  • Share
  • Tweet
  • Share
  • Pin
  • Email
Marketing Strategies for Selling Stationery Products
If your business features eco-friendly stationery materials, use this as a key marketing point. (Jupiterimages/Brand X Pictures/Getty Images)

Selling stationery products can be a competitive market, but finding the right marketing strategies for your business can help you stand out from your competition. There is no "one size fits all" approach when it comes to marketing stationery products. Choose several marketing strategies, measure and test the results and stick with the ones that work best for your company.

Other People Are Reading

Target Audience

Before you choose which marketing strategies you want to use to sell your stationery products, you need to identify your target market -- the group of customers you want to do business with. There are several sales models you can utilise for your stationery business. If you own a retail location where you sell stationery products, focus on targeting consumers, which is known as a "B2C" strategy. If you sell your stationery products to other companies, who in turn distribute your products for you, focus on targeting these businesses, which is known as a "B2B" strategy.

Offline Strategies

"Offline" marketing strategies for selling stationery products include direct mail, newspaper advertisements, magazine advertisements and posters. Direct mail is when you send postal mailings to a targeted list of customers to sell them on your products or services. This is an effective way to showcase your stationery products. Send samples of your stationery to several local businesses that sell these types of products, such as card shops and wedding stores. Newspaper and magazine advertisements are other offline tactics that allow you to market your products. Place an ad in a stationery magazine or trade journal.

Online Strategies

Online strategies for marketing your stationery products include e-mail marketing, search engine marketing and social media marketing. To market and sell your stationery products via e-mail, develop a list of customers in your e-mail database. One way to do this is by creating an e-mail newsletter that customers can sign up for on your website. Send weekly or monthly e-mails to these customers, and offer deals, discounts and useful stationery-related tips to keep them interested. Search engine marketing involves placing targeted ads on search engines, and social media marketing is when you market your stationery services on social networking websites like Facebook, Twitter and LinkedIn.

Trends

Like many other markets, there are certain trends that come and go in the stationery products industry. One trend that has gained traction in many industries over the years is going "green." If you sell stationery products that are eco-friendly and made of recycled materials, take advantage of this trend by promoting this product feature in your marketing materials.

Benefits

Marketing your stationery products offers you a variety of benefits. You can quickly spread the word about your stationery business, which can lead to increased sales. Marketing allows you to stay in touch with existing customers, which can help you develop long-term relationships with loyal customers. Lastly, marketing is measurable, and you can track and reuse the marketing strategies that produce the highest return on investment for your stationery products business.

Don't Miss

Filter:
  • All types
  • Articles
  • Slideshows
  • Videos
Sort:
  • Most relevant
  • Most popular
  • Most recent

No articles available

No slideshows available

No videos available

By using the eHow.co.uk site, you consent to the use of cookies. For more information, please see our Cookie policy.