Selling stationery products can be a competitive market, but finding the right marketing strategies for your business can help you stand out from your competition. There is no "one size fits all" approach when it comes to marketing stationery products. Choose several marketing strategies, measure and test the results and stick with the ones that work best for your company.
Before you choose which marketing strategies you want to use to sell your stationery products, you need to identify your target market -- the group of customers you want to do business with. There are several sales models you can utilise for your stationery business. If you own a retail location where you sell stationery products, focus on targeting consumers, which is known as a "B2C" strategy. If you sell your stationery products to other companies, who in turn distribute your products for you, focus on targeting these businesses, which is known as a "B2B" strategy.
"Offline" marketing strategies for selling stationery products include direct mail, newspaper advertisements, magazine advertisements and posters. Direct mail is when you send postal mailings to a targeted list of customers to sell them on your products or services. This is an effective way to showcase your stationery products. Send samples of your stationery to several local businesses that sell these types of products, such as card shops and wedding stores. Newspaper and magazine advertisements are other offline tactics that allow you to market your products. Place an ad in a stationery magazine or trade journal.
Online strategies for marketing your stationery products include e-mail marketing, search engine marketing and social media marketing. To market and sell your stationery products via e-mail, develop a list of customers in your e-mail database. One way to do this is by creating an e-mail newsletter that customers can sign up for on your website. Send weekly or monthly e-mails to these customers, and offer deals, discounts and useful stationery-related tips to keep them interested. Search engine marketing involves placing targeted ads on search engines, and social media marketing is when you market your stationery services on social networking websites like Facebook, Twitter and LinkedIn.
Like many other markets, there are certain trends that come and go in the stationery products industry. One trend that has gained traction in many industries over the years is going "green." If you sell stationery products that are eco-friendly and made of recycled materials, take advantage of this trend by promoting this product feature in your marketing materials.
Marketing your stationery products offers you a variety of benefits. You can quickly spread the word about your stationery business, which can lead to increased sales. Marketing allows you to stay in touch with existing customers, which can help you develop long-term relationships with loyal customers. Lastly, marketing is measurable, and you can track and reuse the marketing strategies that produce the highest return on investment for your stationery products business.