Job Description for an advertising sales assistant

Written by cheryl munson
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Job Description for an advertising sales assistant
Advertising sales assistants help put ads in papers. (Comstock/Stockbyte/Getty Images)

An advertising sales assistant provides key support services to members of the advertising sales team. Jobs are generally found in media-related companies that sell advertising space to other businesses, like television stations, newspapers, magazines and websites. The position requires strong organisation and communications skills. The work environment is often fast paced and driven by deadlines.

Skill set

Advertising sales assistants must have excellent spelling, writing and grammar skills. They must also demonstrate exceptional customer service capabilities. They require a command of popular office software programs for word processing and developing presentations, and must be able to proficiently operate standard office equipment, such as fax and copy machines.

Duties and responsibilities

The advertising sales assistant performs duties to help the sales team achieve revenue goals and targets. Tasks may include developing promotional materials about the benefits of buying advertising; preparing sales presentations for advertising prospects; and sending out the company's own advertising to prospects to attract new clients via written correspondence, direct mail and e-mail. In addition, the sales assistant must often answer incoming telephone and e-mail requests from advertisers about advertising rates, schedules and special promotions.

Education and experience

At minimum, an advertising sales assistant requires GCSEs. A degree is helpful, but not required. Candidates should have a background performing administrative or sales support services. Prior experience in sales or working at a company in the media industry is a big plus. Applicants with experience working in a demanding or fast-paced environment (like retail sales, for example) have transferable skills and experience related to advertising sales. Many companies will take an internship in a media-related company into consideration.


Media companies are the largest providers of jobs for advertising sales assistants. This includes newspapers, magazines, television and radio stations, as well as online companies that sell advertising space. Some online companies offer opportunities to work from home as a "virtual" advertising sales assistant. Advertising sales assistants can chart a career path into sales, marketing and advertising. They can pursue advertising sales or a wide scope of opportunities in the sales category as a whole. The experience gained can also be used to pursue a position inside of an advertising agency or in the advertising department of a corporation.


Entry-level advertising sales representatives earned median salaries ranging from about £14,300 to £19,500 a year (May 2010 data). Sales assistants tend to earn a bit less than their counterparts on the advertising sales team.

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