A fundraising events manager is responsible for creating and executing an event to raise funds for a client. Soliciting and gathering contributions, either in money or other resources, is the goal of the fundraiser. Charities, corporate institutions, colleges, universities and private trusts all use fundraisers. Using special events is a popular way to raise money.
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Fundraising events managers' duties include recruitment of staff and volunteers, soliciting sponsors and donors, budgeting, customer relations and donor management. Making sure an event stays on schedule, within budget and is organised are also important. The organisation sets a fundraising goal and the manager works to meet this target.
Gala dinners, cocktail parties, art exhibits, fashion shows and auctions are examples of fundraising events. Food, drinks and entertainment are supplied for the attendees. Fundraising events, such an walkathons, often appeal to a specific cause or belief.
Education and experience in research, writing and sales are required. Advanced communication and problem-solving skills, as well as more than three years of event coordination and fundraising experience, are essential, too.
Common areas of study for fundraising events managers, who are often required to have at least a degree, include business administration, hospitality, event and project management, and travel, hotel and restaurant management. These degrees introduce the candidate to staff management, event planning, marketing, accounting and strategic planning practices.
Tools of the trade
Keeping track of the money raised through fundraising events can be a daunting task. Fundraising events managers rely on computer software to track expenses, goals and donations. Content relationship management, or CRM, tracking systems are designed to help increase sales and track progress.
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