The average starting salary in marketing

Written by sarahshebek
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The average starting salary in marketing
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The fast-paced world of marketing offers exciting career options for creative individuals with excellent communication skills and a knack for having good ideas. Offering some of the higher-paying jobs in the communications industry, the average entry-level marketing assistant will earn more than £22,750 per year, but must be willing to work hard, juggle various tasks and deal with the pressures of a deadline-driven field.


Not every marketing job is the same, and positions vary based on experience and expertise. The three most common types of marketing jobs are: marketing assistant, marketing coordinator and marketing director or manager. The marketing assistant is an entry-level position that usually requires a bachelor’s degree and some related experience such as an internship. The assistant should be familiar with the standard concepts, practices and procedures of marketing, but does not have a wide range of experience from which to draw. As an assistant, job duties may entail assisting with the marketing activities of a product or company, including advertising, promotional events and research about the market. A marketing coordinator’s position is a bit more advanced, involving the coordination and implementation of marketing projects, as well as planning and executing proposals and presentations. Finally, a marketing director oversees the marketing policies, objectives and initiatives of the company or organisation. They develop the marketing plans and make sure they are current and relevant in the industry. This position requires a bachelor’s degree and extensive experience, usually equating to about 10 years in the field.

Salary Ranges

Marketing managers and directors earn very high salaries for their hard work. In 2006 the average salary was £64,168 for a marketing manager. Although marketing coordinators and assistants earn substantially less, their salaries are still competitive, especially in comparison to other jobs in the communications industry. The average salary for a marketing coordinator is roughly £30,550, and the salary for an assistant is not too far behind, at roughly £24,700 per year. Salaries will often vary by the individual's performance, experience level and loyalty to the company.


Creative types normally enjoy jobs in the marketing world because these positions allow for a great deal of individuality and expression of ideas. Another benefit about working in marketing is that it does not require a great deal of formal education–a bachelor’s degree and some relevant work experience are all most candidates need to secure a job in the field. Finally, once you have your foot in the door, many marketing jobs are filled internally, meaning you should have opportunity to advance if you stick with your company and do good work.


Because marketing professionals work closely with top managers and supervisors to achieve the initiatives of the company, there is a certain level of pressure that always exists. Tight deadlines may cause stress, but are unavoidable in the fast-paced, profit-driven field. This profession also typically requires some overtime work, and in 2006, about two-thirds of marketing managers worked more than 40 hours a week. Finally, marketing positions often require travel to promotional events, trade shows or meetings sponsored by certain associations. It is not necessarily a predictable career and may require extra time away from home and from family to complete assignments.


Employment for marketing professionals is expected to increase about as fast as average for all occupations over the next seven years. Increased global competition in the marketplace, combined with rapid advances in technology and an increased demand for TV, radio and outdoor advertising, will keep these jobs available. However, the projected growth varies by industry–with much faster employment growth in the scientific and professional fields due to an increased need for contractors, and a decline in employment predicted for many of the manufacturing industries, which are suffering economically.

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