We Value Your Privacy

We and our partners use technology such as cookies on our site to personalise content and ads, provide social media features, and analyse our traffic. Click below to consent to the use of this technology across the web. You can change your mind and change your consent choices at anytime by returning to this site.

Update Consent
Loading ...

Advantages & disadvantages of effective communication

Updated April 17, 2017

Effective communication occurs when a message is completely understood by its recipient. Communication encompasses most areas of life. It is used in both business and personal relationships. Communication is intended to inform, persuade or inspire the listener. Some advantages of effective communication are it provides direction, clarity and purpose. Effective communication does have its drawbacks, however, as when it's used to persuade someone in a manipulative way and when it limits feedback.

Loading ...

Provides Direction

Effective communication is able to give clear direction and vision. It accurately defines goals, provides the tools to accomplish those goals, and outlines the steps of the process. Without direction, the listener will be left to use his own judgment on how to accomplish a task, which can lead to confusion and frustration.

Provides Clarity

Effective communication provides clarity to avoid any confusion. Without clarity, messages can be ambiguous, lacking definition and purpose. Misunderstandings commonly occur when people don’t understand exactly what is being communicated to or expected of them. Clarity comes through effective communication: asking questions and repeating messages to the sender.

Provides Purpose

When people know what is expected of them, the time frame they have in which to accomplish goals, and the reward for completing those goals, it adds purpose to the task they are performing. People who have purpose are more satisfied with their jobs and are more likely to remain loyal to the companies for which they work. Effective communication also adds purpose to personal relationships by defining each partner's intention and commitment.


Persuasion is an effective form of communication. When effective communication is used to persuade in a manipulative fashion, it can cause people to make decisions they would otherwise not make. For example, if a salesperson comes to your house and uses effective persuasive techniques to sell you a product you can’t afford, you may encounter financial difficulty.

Limits Feedback

It is possible for the leaders of an organisation to use effective communication to stifle and limit feedback. This type of communication identifies and addresses every possible angle of opposition to back the listener into a corner, where he has no questions or comments. This is commonly used in organisations where there is an authoritative leadership style.

Loading ...

About the Author

Nicole Papa has been a freelance writer since 2004 with a focus on SEO and Internet marketing. She has written for instinctmarketing.com and JOLT! Marketing. She graduated from the University of South Florida with a Bachelor of Arts in mass media communications, and from the University of Texas with an associate degree in theater performance.

Loading ...