Lawn care and maintenance is a burgeoning industry, becoming more popular among homeowners and more advanced in terms of technology. These days, lawn care entails much more than simply cutting a yard or two. Pruning, mulching, gardening, landscaping, lawn chemicals and more are all an important part of lawn care. Therefore, figuring out what to charge for lawn cutting should incorporate the cost of materials, labour, accessories and more. The cost should vary from house to house, depending on the individual need of each lawn.
Establish a Base Rate
There should be base rate that you charge just for the mowing process. These days, lawn care professionals command £22 per yard, and that's just for mowing. From that point, you would then establish a price for your a la cart services. When establishing pricing points for these services, consider the average amount of time it takes you. So, for example, if you establish that £22 to mow a lawn of a certain size takes an hour, then that is what should be your base hourly rate. This means if it takes you an additional hour to prune the bushes, then add another £22 for the total price of £45. Or if it takes you 30 minutes to prune, then you would add an additional £11.3 to the invoice. If you want to be competitive, you can choose to lower the rate for the à la cart services, but remember that you don't want to go too low, otherwise you'll make less per hour than you should.
Estimation Is Key
The key to establishing the right pricing points for lawn care is in the estimate. In fact, for many lawn care professionals, this is also the most difficult part of running a lawn care business. If you overestimate, then you likely will not have happy customers. If you undercut yourself on the estimate, you may end up making something close to minimum wage by the time you've cut a few yards in one day. Consider using an online estimator, like the one at Summer101.com, to ensure that your lawn care prices are on par with the national average and you are not selling yourself---or your services---short.
Specials and Discounts
Once you've established a base rate, you might also consider running regular specials and discounts. This is one of the best ways to remain competitive in the lawn care industry. Be careful not to give out super steep discounts---because, again, you may end up making minimum wage if you don't charge enough for your services. Specials are great ways to get new customers on contract, giving them an opportunity to get in at a discounted rate for the first month or two of their contract, after which they would pay your regular lawn care rate for the duration. Just be upfront about your sales tactics so people are not misled regarding the regular prices of lawn care from your company.