For many events, tickets will be needed. Tickets can be as simple as the numbered raffle tickets that are available in spools at office-supply stores or as complex and unique as the hologram inlaid tickets used for major sporting events. In any case, the quality of the tickets is often a reflection of the quality of the event, so it is good to have sharp-looking tickets.
Determine if the event has a particular image, logo or font style associated with it. In many cases--such as tickets for bands or sporting events--there will be a particular team or band logo or piece of artwork that should appear on the tickets.
Decide upon the size of the tickets to be made. These dimensions will serve as the template size when creating the base template for the tickets in either Adobe Photoshop or Adobe Illustrator. Choose the New Project tab under the File tab and when the dialogue box appears, enter the desired dimensions into the appropriate fields.
Determine the background colour scheme that will be used for the tickets. It is often advisable to use the colours associated with the particular team, band or event. Another option is to use complimentary colours from the colour wheel, which are colours that appear on the opposite side of the colour wheel from the colour already being used.
Decide upon the font to be used for the writing on the tickets. Again, many bands, sports teams and organisations already have fonts associated with their brand and those fonts should be used on the tickets as well. If not, then it is suggested to use a bold, clearly readable font that will stand out from the background information on the ticket.
Now that all of the elements have been decided upon, it is time to put the whole thing together. Make sure to put the name of the event, the location, the date and the start time on the tickets in addition to the art and graphic elements previously discussed. That way, the attendee has a tangible reminder of the when and where of the event.