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What Is DVD O Ring Packaging?

Updated July 19, 2017

DVD o-ring packaging is a kind of packaging seen on some DVDs sold in retail stores. Other more common terms for the packaging are sleepsleeve or slipcase.

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Definition

An o-ring package is usually a cardboard or metal sleeve that goes over the plastic DVD case. Many times they are decorative cases that have different artwork than the main case they are covering. An o-ring package may have the film's original poster art on it, while the case itself might have different art. For example, sometimes an o-ring case will be used to differentiate between a special edition of a DVD and a standard edition.

Types

O-ring casing is not specific to DVDs. There are CDs, video games and Blu-rays that ship with o-ring cases over the main plastic case. Just like with DVDs, they are typically more common on special or limited editions than on regular releases.

Function

O-ring cases serve no real function aside from being decorative. Some retailers and wholesalers see them as a hindrance instead of an asset because they make shelving the DVD more difficult. Many times an o-ring case is just a little too big to fit on standard DVD shelves. Some movie studios offer both o-ring and regular versions of DVDs to retail stores who do not like the special o-ring cases.

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About the Author

James Red

Residing in Pittsburgh, Pa., James Red has been a writer for over 10 years. He has work appearing in various magazines, newsweeklies and popular websites including "Wizard Magazine," "Big Shot" and Bullz-eye.com. He holds a bachelor's degree in journalism from Point Park University and another in film studies from Bowling Green State University.

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