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Heineken SWOT analysis

Updated March 23, 2017

Heineken, one of the world's leading brewers, has had sustained success for nearly one and a half centuries. A SWOT analysis of Heineken will allow you to understand the strengths, weaknesses, opportunities and threats to the Heineken business in the coming years.

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Strengths

Heineken has an established track record as a brewer with international success. In addition to its flagship Heineken lager, the brewer owns over 200 other brands of beer throughout the world.

Weaknesses

Heineken's weakness may be its size. The brewer has grown so large that there may be little room for it to further expand its market.

Opportunities

Heineken has made acquisitions in emerging markets such as India, Asia and Latin America. These are the markets where Heineken has the greatest potential for growth, and where its greatest opportunities lay.

Threats

Heineken's major threat is Anheuser-Busch InBev (the world's largest brewer). Small, regional brewers in various markets may pose a minor threat as well. Anheuser-Busch InBev poses a threat in the emerging markets, where it is also investing.

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About the Author

Wendel Clark began writing in 2006, with work published in academic journals such as "Babel" and "The Podium." He has worked in the field of management and is completing his master's degree in strategic management.

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