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Definition of fashion merchandising

Updated April 17, 2017

Fashion merchandising is the promotion of apparel sales and involves all of the tasks necessary to deliver the clothing requests and meet the needs of potential customers and designers. Developing campaigns, displays and advertisements, directing manufacturing and marketing, and creating sales strategies are all part of the job. Fashion merchandising also refers to the necessary preparation that must be done in order to ensure that the merchandise is accessible and appealing to the customers it’s intended for.

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Fashion merchandising is where business and style unite, so in addition to having a flair for style and knowledge of textiles, business skills and market techniques are also needed.


The merchandise quantities must be correctly ordered, priced and marketed at the right time and place.


Fashion merchandising entails the connection of different fashions to related consumers and ensuring the merchandise appeals to the targeted consumer and anticipating the future trends that consumer will follow.


The key to fashion merchandising is to promote and obtain the goods. This can involve going to international fashion events, buying fashions and negotiating with merchants, manufacturers, retailers and designers.


Fashion merchandising also includes the marketing of fashions to assorted retail stores, boutiques and wholesalers.

Careers in Fashion Merchandising

There are particular careers within the fashion merchandising realm including fashion buyers, coordinators, merchandisers, retailers, market researchers, public relations and advertising executives, fashion event planners, operation and store managers, fashion editors, product coordinators, developers and importing and exporting agents.

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About the Author

Serena Spinello

Serena Spinello holds two master’s degrees and is pursuing her Ph.D. in medical science. She has been a professional writer and researcher for over 10 years and is an active member of the American Medical Writers Association, Academy of Medical Educators, and the National Association of Social Workers.

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