How to massage a man. Really, massaging a man is no different than massaging a woman. They have the same areas of tension and all the same techniques can be used. While when massaging a woman, certain care has to be taken to avoid exposure of the breast tissue. In massaging a man, I can work on the pectorals, and I don't have to be concerned with any breast tissue. So, I have a little bit more leisure involved in working the pectorals. Hair on the legs, arms or chest requires a bit more massage lotion than would be used if there weren't any. You want to have enough lotion on the body so that you're not going to pull any of the hair.