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Video transcription

Hi. For all my mature ladies out here, today is your day. My name is Sylvia Russell, and we're going to show you how to apply eyeshadow for mature skin. Now, when I say eyeshadow, I mean eyes that have maybe some slight lines and wrinkles around the area -- maybe the skin is getting a little bit loose, and you're having problem using the same techniques that you used in the past. Now, the first thing you want to do is make sure that the eye area is very well-moisturized. This is going to help keep the shadow from caking up when your skin gets dry throughout the day. The second thing you want to do is maybe use a concealer or an eye primer. Now, a primer is something that can help smooth out fine lines around the eye. It can also help to moisturize that area, but it also gives you a great opportunity to start with a clean slate. For women with mature eyes, you have to take a little more care in using your eyeshadow. Now, last but not least is you don't want to use any eyeshadows such as these that has any shimmers, any heavy glitters and shines because these will fall into the fine lines and kind of create a break-ups and give you just kind of a crease-y look. And this is just something we don't want for our mature women. When using eyeshadow, stick to your mattes -- something that won't give you any shine, using colors that will just enhance the eye, and maybe perk you up a little bit. Remember, using moisturizer around the eye area is very good. Maybe try a liquid bronzer or even a cream shadow would be great for someone with mature eyes like yours. I know that you have all your techniques. Just change the product to create a beautiful eye. My name is Sylvia Russell, and this is how you use eyeshadow for mature eyes.