Firms are always looking at ways to attract more customers to buy their products. This can sometimes involve updating their product or adding new things to it. However, another way to give products a fresh look is to change the packaging, making it more innovative and interesting. This slideshow will look at the most innovative types of packaging to have been created all over the world.
20 – Cheese sponge
Atypyk, a French design company, has tried to add a creative twist to the normally boring packaging that comes with household sponges. The sponge, cut into the shape of a yellow cheese, comes wrapped on a Styrofoam tray and has a supermarket-style price label that even includes its weight.
19 - Fun shoelaces
German firm Kempertrautmann designed this packaging when Converse wanted to launch some new laces for its classic All Star trainers. According to the designers, these fun bags made the product even more desirable. Indeed, not only are they eye-catching but they are also environmentally friendly as they are made from recyclable material. It is said that Converse sales increased by 15% during this campaign.
18 – Redesigning the shoe box
Trainer company Newton decided to redesign their shoe boxes as part of a drive to make their packaging more environmentally friendly. The firm decided to replace its classic-style boxes for ergonomic casing made from paper pulp, a material very similar to egg cartons. Initially, it was felt that this change would also reduce costs, but researchers found that the new boxes were actually more expensive to manufacture. Other downsides were that the boxes were difficult to stack for transportation, unsuitable for humid climates and recycling was almost impossible. Soon after, Newton returned to a traditional square design, while continuing to use environmentally-friendly materials.
17 – Cardboard fruit
Australian design student Yunyeen Yong created these striking fruit juice cartons for a university project. The brief was to create cartons that would appeal to school children. These cartons, designed in the shape of slices of fruits, would definitely have an impact on supermarket shelves.
16 – New York spaghetti
Alex Creamer, a student at the University of Central Lancashire, created this packaging with the spaghetti pasta in the shape of the Chrysler Building in New York. Although the design is very eye-catching and innovative, it would be a little impractical to manufacture on a large scale.
15 - Dinosaur teeth
The company behind Dino chewing gum employed Russian design group BQB to repackage their product. Graphic designer Galima Akhmetzyanova was charged with producing a new and original theme. Given the name of the gum, the designer hit on the idea of creating a dinosaur’s head with the white rectangular chewing gum acting as its teeth.
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14 – Delightful dolls
These cardboard dolls were created by designer Tamer Koseli as wrapping for Turkish delight. The designer wanted to attract children to the product by creating packaging that could be played with after the sweets had been eaten.
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13 - Tea birds
Russian designer Nathalia Ponomareva devised these green tea bags as part of a conceptual project. She used the principles of origami to produce the tea bags and added an interesting twist in that the birds gradually spread their wings each time they are submerged in hot water.
Related: The truth about green tea
12 – Gift box shirts
Swedish design student Linn Gustafsson created this innovative gift box for retailer H&M. The wrapping mimics the colour and design of the shirt it contains. The designer considered using the same idea for packaging for jeans, dresses, socks and underwear.
11 - A feel for juice
Japanese industrial designer Naoto Fukasawa created these sensory juice cartons by using materials which feel like the fruit from which the juice is made. The juices come in kiwi, banana, strawberry and soya milk. The latter’s wrapping recreates the smooth feel of tofu.
10 – Hanging on for tea
Korean designer Soon Mo Kang created this box of tea, complete with miniature coat hangers, in order to bring new ideas to the traditional world of the tea industry. The design is minimalist and each tea bag can be hung from the side of a tea cup.
09 - A dangerous duo
Normally, light bulbs and liquid are not good bedfellows. However, for designer juice firm Gloji, light bulb-shaped bottles were the perfect way to make their product stand out from the crowd. The bottle won the best product prize at the Pentawards packaging design awards in 2008.
08 - Ecological exercises
This dumbbell-shaped sports drink bottle, designed by Jin Le, means you never have to reach for your drink while at the gym. Also, once you have finished the drink, you can reuse the bottle by filling it up with water and continue training with the dumbbell which weighs half a kilo.
07 – Batman loves milk
This superhero milk carton concept was created by Russian design studio Hattonmonkey, based in the Russian city of Novosibirsk. The carton’s flaps can be turned up to make the ears of the Caped Crusader’s mask. Hattonmonkey have designed many other bottles and cartons for drinks.
Related: The 10 greatest comic superheroes
06 – Cheese pencils
Deli Garage is a German company that is known for making kitchen utensils with fun designs. On this occasion, the firm employed design agency Kolle Rebbe to design pencils made from Parmesan cheese. The “cheese pencils”, which are much wider than normal pencils, come with “pencil sharpeners” that allow you to exactly measure how much cheese you want. Each box contains three pencils with different flavours; chilli, pesto and truffle. The 500 packets produced by Deli Garage sold out in the first two weeks of being on sale.
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05 – Experimental pencils
Designed by student Kevin Angeloni, this box contains pencils placed inside test tubes sealed with corks. The different grades of the pencils are written on top of the corks. Although some may criticise this as expensive and wasteful packaging, others would argue that the test tubes could easily be put to another use afterwards, as say, for example, a spice rack.
04 – Eat my shorts
Fashion company Weird Clothing was not content to simply release a pair of shorts featuring a realistic meat print. The firm took things one stop further by packaging them like pieces of meat in a supermarket. The shorts were sold on white Styrofoam trays with Clingfilm wrapping.
03 - A box set to die for
The US television series Six Feet Under is based around a family that runs a funeral home. When producers decided to release a box set of the complete series they decided to run with the death theme. This DVD compilation is designed as a plot of land in a graveyard. The top of the box is covered in fake grass and there is a small engraving featuring the dates between which the series ran on television.
Related: The top 10 TV series of all time
02 – On target
The packaging that comes with medical tablets is normally somewhat functional and boring. However, some companies have occasionally broken the mould. Nobilin, which manufactures indigestion pills, produced a series of blister packs featuring animals as shooting-range targets. The firm branded meat from pigs, cows, chickens and fish as the main causes of indigestion. Clearsil, a brand that specialises in acne treatments, has also tried to use more humorous packaging. The firm developed blister packs with cartoon faces. The pills were opened on those parts of the face most likely to develop spots.
Related: 10 Ways to naturally get rid of acne
01 – Anti-theft lunch bags
Has your sandwich ever been stolen from the fridge at work? If the answer is yes, then this innovative sandwich bag could be the answer to your problems. Designed by Sherwood y Mihoko, the plastic bag has strategically placed spots which make the sandwich look as if it has gone mouldy.
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