Business invitations serve specific purposes. They can be informative, friendly, persuasive or congratulatory. Wording should be clear and suitable for the occasion and the right font for your invitation. Its size and style should be carefully chosen to convey the mood of the invitation. The wording on your invitation can be formal, casual or lighthearted. Invitations can also provide an ideal opportunity for reaffirming your company's mission statement.
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Formal invitations to staff members on an occasion such as a successful year in business, can start by introducing the group who is extending the invitation, e.g. "The Board of Directors" and then continuing by establishing the purpose for the invitation by saying "you are cordially invited to help us celebrate our best financial year to date". Spell out the day and date, e.g. Monday, March 21, 2011, the time and location for the event. End it by suggesting that all should attend since they have each contributed to the company's success. RSVP details should briefly follow.
Business Invitation to the Public
If your business is celebrating its 10 or 20 years in business and invitations are going out to the public inviting them to join you in this celebration, then you can make the invitation more casual. Wording should be clear and easy to read. Mention the great deals that will be offered throughout your store. The date and time of the celebration and the location of the store should be given along with a description of the various deals, e.g. "Major electronic products in our store have been drastically reduced by 30 per cent off the regular price". Also let them know that coffee, tea and cake will be served.
Wording for Social Events
Wording on business invitations for social events such as summer barbecues can be more lighthearted and theme-based. Start off the invitation with a bit of humour such as "join in the fun as we soak up the sun for our annual barbecue". Give the date, time and location for the event, the foods that will be catered, such as "sizzling hot dogs, barbecue chicken, hamburgers, salads, etc." and get them involved by suggesting that "they bring along their favourite games". End the invitation with a line from the company's mission statement "teamwork divides the task and multiplies the success".
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